The cross-platform anniversary programming is set to run from 2021-2023.
May 20, 2021 The cross-platform anniversary programming is set to run from 2021-2023. Hip Hop is close to entering its fifth decade of existence. Mass Appeal investor/Grammy-winning recording artist Nasir Nas Jones and Mass Appeal chief creative officer/veteran journalist Sacha Jenkins are celebrating the cultures history with Hip Hop 50. The Hip Hop 50 series will run on the Showtime network for three years. According to Variety the original programming will feature digital shorts, unscripted shows, documentaries, and more. Different directors are taking the helm for specific content. There are so many more stories. Im opening up with this, but Hip Hop 50 is a multi-tier initiative, created by Mass Appeal , and we built this platform to ensure the anniversary of Hip Hop is celebrated in a real iconic way, and that everybody should be involved with this, said Nas. The rap legend added, This is something thats coming up that we dont want to just pass by like its small. This is the biggest birthday in the world. Youre going to see the stories from every element of Hip Hop, whether its the street stories, whether its the MCing. Whatever it is, we want to celebrate and push this birthday party to the max. Hip Hop 50 is set to launch later this year and run through 2023. While there is debate about the exact date Hip Hop started, Hip Hop 50 is pinpointing 1973 as the initial year the global cultural phenomenon was born in The Bronx, New York. 73 marks the party that threw for his sister in the basement of a building in the Bronx. 77 definitely put a battery in some peoples backs who didnt have the equipment, stated Sacha Jenkins. Still, a little before people were out in the parks, proto-Hip Hop was happening as early as 73, and thats what is going to commemorate this 50th anniversary in 2023. Previously, Sacha Jenkins was the creator behind the Fresh Dressed documentarywhich included Nasir Jones serving as a producer. The duos Mass Appeal also produced Netflixs Rapture documentary serieswhich covered acts like Nas, T.I., 2 Chainz, Rapsody, A Boogie wit da Hoodie, and Dave East. Posted in