J. Cole and Lil Baby's 'Pride Is The Devil' hits 500,000 sales, meaning a gold certification is imminent.
Off-Season road to platinum may include features this time around but the aftermath points to the move being the right executive decision to include guest artists on his sixth studio album. On Saturday (June 5), Chart Data estimated The Off-Season album cut p r i d e . i s . t h e . d e v i l amassed 500,000 sales-equivalent streams, meaning the Recording Industry Association of America (RIAA) will be following suit with a gold plaque whenever the label submits for the award. https://twitter.com/chartdata/status/140127764740600217 Independent tally-master Hip Hop Numbers also estimates the song earned $89,000 in just one week in May, driving home its instantaneous success. A post shared by HipHopNumbers (@hiphopnumbers) Released on May 14, p r i d e . i s . t h e . d e v i l finds the Dreamville captain and Lil Baby trade bars dismissing the swelling of egos in spite of the swelling of their pockets. The official album reviewof The Off-Season described the track as catchy and its accompanying 49 million Spotify streams mirror the sentiment. Following the album rollout, retired multi-platinum rap stalwart The Game said the release left him feeling inspiredand potentially reinvigorated for a comeback project.