Music mogul Diddy is spreading the love. The Bad Boy Records CEO has shared an epic moment hanging out alongside rap heavyweights Drake and French Montana. D
July 5, 2021 Puff Daddy Reminds Us His Classics 24 Years Old A few days ago, Puff Daddy went to his Instagram pageto share a look at his unforgettable No Way Out albums unforgettable album artwork. Diddy also detailed how the motivation he had for the Bad Boy brand remained the same in 2021. 24 years ago today!!! We wanted to do something we felt would be a part history!! Our intentions have only been one thing, and one thing only, and thats to make you dance and rock the house!! The album comes packed with classicsincluding the late Notorious B.I.G.s Victory banger. Diddy Gives Black Entrepreneurs A Platform Along with celebrating his own greatness, Diddy loves Black businesses Puff Daddy recently partnered with Salesforce, a major CRM (customer relationship management) platform to establish Shop Circulate. According to a press release, the platform is meant to help entrepreneurs reach a global audience and will feature the worlds best Black-owned businesses for consumers to enjoy. Combs Enterprises and Salesforce have teamed up to create SHOP CIRCULATE, a curated digital marketplace that allows consumers to discover and buy products exclusively created and sold by Black entrepreneurs. SHOP CIRCULATE provides Black businesses with a platform to reach global audiences and empowers consumers to shop the worlds best Black-owned brands. This innovative new platform will be designed and built by Deloitte Digital, a leading Experience Consultancy and global strategic partner for Salesforce, and powered by Marketplacers best-in-class online marketplace technology. ( ) Diddy Exposes Corporate America In early April 2021, the Bad Boy Records CEO wrote an open letter to corporate America titled, If You Love Us, Pay Us. The five-time BET Award winner accused corporations of exploiting Black cultureand excluding Black businesses from reaping the benefits. Diddy specifically called outGeneral Motors, with whom he has a business relationship, for a historic refusal to fairly invest in Black-owned media. In 2019, brands spent $239 billion on advertising. Less than 1% of that was invested in Black-owned media companies. Out of the roughly $3 billion General Motors spent on advertising, we estimate only $10 million was invested in Black-owned media. Only $10 million out of $3 billion! Like the rest of Corporate America, General Motors is telling us to sit down, shut up and be happy with what we get.