Cardi B is leveling up her branding in a big way by jumping into the lucrative beauty business.
Cardi B is looking to open a whole new stream of revenue with a promising business venture. Following in the footsteps of Rihanna and Kylie Jenner, Cardi B is taking a dive into the lucrative beauty business. On Thursday (April 22), TMZreported Cardi Bs company, Washpoppin Inc., filed legal documents to secure the name Bardi Beauty. Cardi also signed the documents under her real name, Belcalis Almanzar, and as the official CEO of Washpoppin Inc. as an indication of how serious shes handling this new business venture. The Bronx superstar is looking to slap the name on a bunch of beauty products such as fragrances, cosmetics, nail polish and more. The move couldnt have happened at a better time either, as Cardi is one of the most popular rappers in the industry today. View this post on Instagram A post shared by Cardi B (@iamcardib) Over her short six-year career, Cardi has done collabs with brands such as Pepsi, Lyft, Steve Madden, Fashion Nova, and most recently, Reebok. She hasnt dropped anything under her own banner but it wouldnt be a bad idea given how loyal the Bardi Gang is toward their fearless leader. In March, Cardi revealed during a conversation with Stationhead how she aspires to have a billion-dollar brand like her idols Rihannaand JAY-Z When I came to the game and people used to be like, Who do you look up to? she said. I always used to say, I dont look up to nobody, because I didnt really understand the game and I only feel like I got influenced by the people that was around me.