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Missguided and P.Diddy's iconic streetwear brand Sean John have teamed up to create a 114-piece collection, inspired by the history of the brand and its music heritage, the collection features everything from velour to nylon to sweat fabrics.

BIA Fronts Sean Johns First Womens Collaboration With Missguided Drip that Diddy could be proud of. Written By Posted September 24, 2020 Source: Sean John / Sean John Missguided and Diddys iconic streetwear brand Sean John have teamed up to create a 114-piece collection, inspired by the history of the brand and its music heritage, the collection features everything from velour to nylon to sweat fabrics. Sean John x Missguided invites the next generation of future icons to be unapologetically themselves through timeless streetwear collection. Real disruption that resonates with customers, isnt just about getting ranges and collaborationsright, its about being prepared to break new ground. And with Sean John x Missguided, thats precisely what weve done the first Sean John collaboration for women, built around how we know the MIssguided customers want to look. And this is more than a one-off well be unveiling additional Sean John x Missguided ranges as our partnership builds. said Missguided Founder & CEO, Nitin Passi. Source: Sean John / Sean John The campaign, shot by Bonnie Nichoalds, is fronted by the up-and-coming icon and rapper BIA who embodies the collaborations fearless, creative and trailblazing spirit. BIAs spotlight in the campaign brings to life the authentic music DNA of the Sean John brand and Missguideds mission for women empowerment. View this post on Instagram A post shared by BIA (@bia) on Sep 22, 2020 at 9:45pm PDT Classic styles are updated in contemporary silhouettes with the signature pieces loved by Lil Kim, Rihanna, and Paris Hilton reimagined for future idols. The statement bandana print seen throughout the collection is a nod to Jennifer Lopezs iconic Sean John moment from the 2000s. Source: Sean John / Sean John The collection is available beginning on the 29th of September at missguided.co.ukin sizes XS to Plus. Read more