Without Kanye West, Adidas Have No Way To Move Yeezy's #KanyeWest

hiphopwired March 08, 2023 Kanye West 5
Without Kanye West, Adidas Have No Way To Move Yeezy's #KanyeWest

Adidas Lost $1.3 Billion In 2022 And Have No Plan On How To Sell Remaining Yeezy Inventory

CLOSE Source: Neilson Barnard / Getty For the past few weeks rumors had been swirling that adidas was closing a deal with Kanye West to move the remaining half a billion dollars worth of Yeezy products that adidas pulled from shelves after they cut ties with him due to his anti-semitic outbursts on social media. Now it seems like those rumors was much ado about nothing as Raw Story is reporting that adidas still have no clear plan on what to do with the inventory they have stashed in their warehouses. Announcing that they recorded a revenue loss of 1.2 billion euros ($1.3 billion) in 2022, adidas find themselves stuck with $500 million worth of product that many sneakerheads still want to get their hands on, but cant sell due to the circumstance that Kanye West put them under. Related Stories Should the company irrevocably decide not to repurpose any of the existing Yeezy product going forward, it would have to write-off the entire inventory, it said. That would lower the companys operating profit by an additional 500 million euros in 2023, it said. Yall know adidas isnt trying to take a $500 million dollar loss like that but at this point what else can they do? It was reported that Yeezy apparel accounted for roughly 60% or Adidas sales the past few years with Kanyes popularity easily eclipsing any athlete or celebrity that adidas had under their umbrella. Still, the three stripe brand is going to try to make the most of this year in hopes that itll serve as a launching pad into a more fruitful future going forward. Bjorn Gulden, the groups new chief executive, said the company will use 2023 as a transition year to build the base for 2024 and 2025. We need to reduce inventories and lower discounts. We can then start to build a profitable business again in 2024, he said. Next year was shaping up to be a key one for sporting apparel companies, with both the European football championships and the Olympic Games taking place. Good luck with that, b. RELATED TAGS

Related Post

Download our FREE app!

Apple app Google app

Available for IOS and Android devices