Tyler, the Creator is extending his run with Converse with a brand new video he directed for their upcoming campaign.
GOLF le FLEUR , and now Tyler Baudelaire is taking on a new campaign with the brand. On Thursday (July 21), Converse dropped a video created by Tyler, the Creator online. The visual focuses on a group called the Really Cool Converse Club having a membership meeting. One of the members, played by actor Tim Meadows, was caught wearing a denim hat, and now the club has to determine the status of his membership after the fashion faux-pas. Vince Staples , former Odd Future member Davon Jasper Wilson, NBA Hall of Famer Bill Walton, and more star as club members alongside Meadows. Tyler posted an extended version of the video to his Instagram that features more dialogue and Meadows getting jumped by the club. In a recent interview with , Tyler explained the inspiration behind the Really Cool Converse Club and details how it all came together. The name was not planned out, Tyler told Dazed about the new campaign. We couldnt come up with a name, so we decided to come up with the cheapest name, and it was funny as hell, so it worked out. View this post on Instagram A post shared by Tyler, The Creator (@feliciathegoat) He added the short was inspired by all the different people that wore a pair of Converse Chuck Taylors such as skaters, soccer moms, kids and other people in the neighborhood he grew up in. Theres so many different types of people that wear this shoe and I just wanted to put them all in one place, Tyler continued. Regardless of whether it makes sense or not, just seeing them all under the one roof was important. Even though hes busy taking on new campaigns, Tyler still finds time to hit up the studio.