Travis Scott’s Cacti Seltzer and the Long History of Hip-Hop Beverages

Rolling Stone April 08, 2021 hip hop 109
Travis Scott’s Cacti Seltzer and the Long History of Hip-Hop Beverages

Hip-Hop has been used to market alcohol for decades. It's been a long road for rappers to actually make bank from it

In just a few years, the hard seltzer brand White Claw became a bonafide cultural phenomenon. Videos with the hashtag “whiteclaw” have earned a billion views on TikTok, completely blowing competitors…

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