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Travis Scott developed into Hip Hop's biggest brand in 2020 through numerous lucrative partnerships.

Forbes 30 Under 30 issue , Travis Scott reportedly raked in north of $100 million in 2020 through corporate partnerships and branded merchandise. The Houston hero kicked off the new trend of celebrity meals at McDonalds in 2020, which saw him take $5 million from McDonalds and another $15 million in Mickey Dees-branded merch sales . Other partnerships included deals with Mattel, Nike, Sony PlayStation and Fortnite. Scott also launched his own fragrance, CACTI hard seltzers and Cactus Farms cannabis. Read more