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Accomplished entrepreneur Snoop Dogg is adding another role to his ever-expanding rsum brand ambassador for denim brand G-Star RAW.

Def Jam Recordings Executive Creative and Strategic Consultant, father, husband, MC and spokesperson for brands such as Corona and General Insurance, there likely isnt enough time to accomplish everything he needs to do an a daily basis unless he stays up all night. Even so, the accomplished entrepreneuris adding another role to his ever-expanding rsum brand ambassador for denim brand G-Star RAW. The Dutch company unveiled its Say It Witcha Booty campaign on Tuesday (September 14) with the D-O-Double-G posing in G-Star RAW threads. He also raps a few bars on the accompanying Say It Witcha Booty single with lines such as, Fe Fi Fo Fum, Im watching it go dumb/Hips wiggling, yeah Im diggin it. According to Rolling Stone, G-Star RAWs CMO Gwenda Van Vliet noted Snoop Dogg was a true original, making him the perfect person to enlist for the campaign. Van Vliet wanted to work with the multi-platinum star because he is always staying ahead, reinventing himself and he dares to cross genres. Bringing different worlds together is something that is true to us, and to Snoop. G-Star RAW initially approached Snoop for the campaign six months ago but with COVID-19 restrictions, the Amsterdam-based brand was forced to shoot much of the content remotely. Its honestly amazing what we have pulled off with both teams in such a short time, Van Vliet added. We have been drawing inspiration from Snoops unique sense of style and the G-Star archives, fusing craftsmanship and street level edge. Read more