Hot 21 Radio

The West Coast legend and mogul utilized his love of NFTs to grab a stake in Ice Cube's emerging hoops league.

Snoop Dogg has become arguably Americas most beloved pitchman and spokesperson, much to the curiosity of some of his peers The Death Row owner and longtime Laker superfan is taking his love of hoops to another level thanks to his relationship with his Mt. Westmore group mate Ice Cube According to TMZ Hip Hop , Snoop, along with PayPal co-founder Ken Howery, spent $625,000 to purchase an ownership stake in the Bivouac, a BIG3 team which went winless during its 2021 campaign due to injuries. Cube took to Twitter on April 23 to tease the announcement of Snoops desire to become an owner of more than one team and urged others to join in on the expansion of his basketball league and Snoop followed through on his desire. Im in here with the big Snoop D-O-Double-G, Cube said backstage with Snoop. Its that BIG3 owner shit, goin down. You heard it from the Doggs mouth, man. Get you a team, stop trippin, stop playin with us. Snoop is buying 2 teams in the BIG3. Better get in where you fit in and join the BIG3 Ownership Discord. Read more