Russ launched his own record label called DIEMON on Wednesday, which will provide artists with the tools they need to be successful.
Russ Launches His Own 'Artist-Friendly' Label DIEMON & Unveils 1st Signing Published on:Mar 30, 2022, 3:31 PM by 0 Nobody in Hip Hop has been more anti-industry than Russ The New Jersey native has managed to navigate music without signing a disastrous deal with a major record label (he did partner with Columbia Records in 2016). With all of the knowledge hes acquired along his lucrative independent journey, Russ is looking to pass that on to the next generation of artists with the launch of his DIEMON label alongside his best friend, Bugus. A post shared by RUSS (@russ) Everyone owns their masters; everyone owns their publishing, he told Varietyof the artist-friendly label. We dont eat on your merch or your tours, and everythings a profit split deal. Were not looking to invest in an artist just to change their music. If we like an artist enough to sign them, its because we like what theyre doing. Its just a super artist-friendly situation, where were here to provide resources and mentorship to artists that we believe in.