Post Malone is partnering with Jgermeister to offer direct aid to venue owner as part of the #SAVETHENIGHT initiative.
July 6, 2021 The Circles hitmaker is looking to help revitalize nighlife around the world. Music superstar Post Malone is partnering with German liqueur brand Jgermeister to offer direct micro-funding aid to struggling venue owners. The global campaign is the next phase of Jgermeisters #SAVETHENIGHT initiative. We are thrilled to partner with Post Malone on our shared #SAVETHENIGHT mission to create the best and most memorable nights now and in the future, states Chris Peddy, Chief Marketing Officer Mast-Jgermeister US. Peddy continues, Posts dedication to paying tribute to the people who make nightlife possible is a testament to his passion and commitment to our community. We are so proud to partner with him to help make this vision a reality around the world. The Post Malone/Jgermeister campaign includes a short film titled Night Lights which pays tribute to the local businesses and communities that were affected over the past year. The COVID-19 pandemic caused many music venues to shut down temporarily or permanently in 2020 and 2021.