Pop star Ava Max will hold an album launch party in Roblox - The Verge

Andrew Webster September 24, 2020 The Weeknd 66
Pop star Ava Max will hold an album launch party in Roblox - The Verge

Ava Max is holding a launch party for her album Heaven & Hell inside of the virtual world Roblox on September 25th, following artists like Travis Scott in Fortnite and The Weeknd on TikTok.

The trend of virtual music events continues Photo by Gene Wang/Getty Images Ava Max is holding an album launch party in an unexpected place: the virtual realm of Roblox. The pop star will be part o…
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