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He assumes the role previously held by Virgil Abloh.

The Wall Street Journal reports that the 49-year-old hip-hop legend would take on the role previously held by Virgil Abloh, who died in November 2021. Abloh was the first Black American to be appointed in a head design position at a European luxury house. Pharrell would be the second. Pharrells relationship with Louis Vuitton dates back to 2004 when he collaborated with then-creative director Marc Jacobs to design the iconic Millionaire sunglasses as well as a jewelry collection. Vuitton for me is a school, Pharrell said in a 2008 interview while discussing his collaboration with Jacobs. Ive just learned a lot being here. A fashion icon in his own right, Pharrell has collaborated with brands including Chanel, Moncler, and Adidas, where he released his Humanrace line of clothes and shoes, including the NMD Hu sneakers. He also teamed up with Japanese designer Nigo to found streetwear label Billionaire Boys Club and sneaker brand Ice Cream. A post shared by Pusha T (@kingpush) While Louis Vuitton has yet to make an official announcement, that didnt stop Pusha T from celebrating his friend and frequent collaborator. Yeah, look at my mancongrats my man, he wrote next to a screenshot of the Wall Street Journal article. Lets be clear Like lets be very clear Hes always been first, Pusha added alongside a photo of Pharrell posing with Vuitton trunks. Timelines dont lie right? Put a date on it And this was after designing the shadesyears after. The talks come as Louis Vuitton, part of the LVMH Mot Hennessy Louis Vuitton group, continues its post-pandemic success. Back in 2018, it became the first $10 billion luxury brand and currently holds the largest stock-market valuation in Europe. UPDATE: Louis Vuitton has officially announced Pharrell as its new Mens Creative Director. His first collection for Louis Vuitton will debut next June during Mens Fashion Week in Paris. Louis Vuitton is delighted to welcome @Pharrell as its new Mens Creative Director. His first collection for Louis Vuitton will be revealed next June during Men's Fashion Week in Paris. #LouisVuitton Read more