Atlanta rapper Lil Baby has partnered with AXE for WHAXE Packs that part of their Fresh as Fr*shad campaign.
CLOSE Source: AXE / AXE Summer is in full swing, with heat waves across the nation to confirm the time of the year. is upon us So Atlanta rapper Lil Babypartnering with AXE comes very much on time. The team-up includes limited-edition WHAXE Packs, which are a curated selection of products inspired by Lil and AXE and the latters Fresh as Fr*sh ad campaign. The pack includes, maybe most importantly, a WHAXE Apollo x Lil Baby Deodorant Stick and Body Washwe did mention its hot out there, and B.O. is forever non-cipher. Also in the kit is a WHAXE four-finger ring and a WHAXE branded toothbrush because halitosis is also not to be toleratedor you can use it to clean the blinged out ring. The WHAXE name is a combo of his WHAM nickname and AXE. And apparently, per AXE, Lil Baby is an avid AXE user, and he even includes it in his tour rider. Were sure the bag was healthy, too. And if youre a stickler for details, their deodorants tout 48-hour sweat protection. When we heard that Lil Baby was a fan of our products it felt like an obvious choice to make him an Axe ambassador, said Caroline Gregory, AXEs Global Brand Director, in a statement. Were huge fans of his and are so excited to be partnering with him as he prepares to head out on tour and release his new album later this summer. AXE is committed to keeping guys everywhere smelling and feeling fresh and we are inspired by how Lil Baby uses AXE to help boost his absolute freshness on stage and in his everyday life. The WHAXE Packs will be made available via social media, with details on how you can get your hands on one forthcoming. Until then, you can peep the new ad from the aforementioned Fresh as Fr*sh