Kendrick Lamar & Roddy Ricch Invest In MixedByAli's EngineEars

hiphopdx May 06, 2021 Kendrick Lamar 84
Kendrick Lamar & Roddy Ricch Invest In MixedByAli's EngineEars

Kendrick Lamar, Roddy Ricch and YG are among a number of big names investing in MixedByAli's EngineEars platform, reaching a pre-seed goal of $1 million.

MixedByAli s EngineEars platform. The music-making platform is designed to transform the way engineers, songwriters and producers run their businesses, with the company reaching a pre-seed goal of $1 million. Other investors include DJ Khaled, Russ, Mustard, Ella Mai, Bas, Kenny Beats, Smino, Masego, Cardo, Young Guru, Dreamvilles Ibrahim Hamad, XOs La Mar Taylor, 10 Summers Meko Yohannes and indie label EQT. MixedByAli wrote on Instagram, For over two years Ive been taking my time really understanding the real problems in my industry. From all of this research, what Ive realized is that the problem is there are minimal tools provided to audio engineers to set us up for success, and very little access for artists and labels to search and instantly book talented engineers for their projects. This is why we created the solution; @engineears. He continued, From acquiring clients and scheduling new projects, managing file storage and project archiving, to tracking payments, EngineEars provides audio engineers with the tools to operate their business whilst democratizing access to high quality engineering for artists globally.

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