It’s a TikTok! No, It’s a Song! Drake and the Viral Feedback Loop - The New York Times

Jon Caramanica April 07, 2020 hip hop 332
It’s a TikTok! No, It’s a Song! Drake and the Viral Feedback Loop - The New York Times

“Toosie Slide” is one of a few new hip-hop songs that weren’t songs first — they were ideas spreading on social media.

Toosie Slide sets a low bar for participation its a dance song that even those who cant really dance can dance to. It is marketing stratagem first, song second. Maybe this is inevitable, though. Attention spans are shrinking, and the most effective modes of d…
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