Tinie Tempah beats 'Ye to an endorsement deal, D-Nice and Samantha Ronson join forces with Hennessy, and Mad Mic and Calibuz Wax enlist Blaq Poet, A.G. and others.
DX News Bits: Tinie Tempah, D-Nice x Samantha Ronson, Mad Mic x Calibuz Wax March 30, 2011 | 9:02 PM by 2 British rap sensation Tinie Tempah has been breaking through on a global level, getting song placement at Wrestlemania XXVII and sharing the stage with the likes of Snoop Dogg and Rihanna. Now, the UK rapper has just beaten out Kanye West of a job as the new face of Lucozade. According to RWDMag.com , Tempah recently secured a deal with the sports drink company worth 100,000. Tinie spoke about why he chose to sign on to the drink company, saying he drinks them while in the gym. I reckon I could kick the bottle in the bin if I was asked, he said. Its massive. Theyve always done such huge adverts. And I do drink Lucozade, more so in the gym. Im not just saying that, I wouldnt endorse something I didnt like. In other news, Hennessy has enlisted Samantha Ronson and D-Nice as their official 2011 Hennessy Black Done DifferentDJs. The program, which was kicked off in South Beach at the Ultra Music Festival, gives the DJs an in-depth look at the distillation process behind the legendary congac brand. Hennessy Blacks mission to shake up their style by blending musical talents such as D-Nice and myself is a unique way of making their mark on the nightlife scene, said Samantha Ronson. Im excited to work with the brand to bring the Hennessy Black experience to the people across the country. Hennessys Senior Vice President of Business Andy Glaser echoed Ronsons excitement, sayingWe are thrilled to partner with these two prominent and well-respected musical talents. Just as Hennessy is the master of blending the right mix of eaux-de-vie to make the perfect cognac, Samantha and D-Nice were chosen because of their ability to perfectly blend the right mix of music to create high-energy nightlife experiences. Finally, German emcees Mad Mic and Calibuz Wax have recently announced the impressive guest list to their upcoming project Living Legends . The duo has enlisted a bevy of underground veterans like Bl