Hot 21 Radio

Drake's OVO clothing brand have officially announced a collaboration with the NBA, and they've tapped Bobby Shmurda to model items from their New York Knicks range.

Drake has a storied relationship with the NBA In 2013, he parlayed his musical success into a Global Ambassador rolewith his hometown team, the Toronto Raptors. Since then, the 6 God has become a ubiquitous courtside presence while pledging millions of dollarsto help uplift the game of basketball in Canada. Now, Drake is taking his partnership with the NBA into the streetwear arena and hes enlisted Bobby Shmurdato help him break the news. On Monday (September 27), Drakes OVO clothing brandofficially announced a collaboration with the NBA as part of their Fall/Winter 2021 collection. Giving fans their first glimpse of the collaboration, OVO tapped the Brooklyn rapper to model items from their forthcoming New York Knicks range. A post shared by October's Very Own (@welcomeovo) In a series of Instagram photos, Bobby Shmurda can be seen rocking an OVO x Knicks New Era cap, as well as a full tracksuit adorned in the teams iconic blue, orange and white colors. The warm-up jacket features OVOs giant O varsity patch on the left breast along with the New York Knicks logo on the right breast, with the words World Champions 1970, 1973 embroidered underneath. The OVO x Knicks range is set to hit shelves on Wednesday (September 29) with seemingly more team collections on the way. Over the weekend, LeBron Jameswas spotted wearing an unreleased OVO x Los Angeles Lakers cap while attending the Los Angeles Rams-Tampa Bay Buccaneers NFL game alongside new Lakers teammate Carmelo Anthony. LeBron repping Drakes OVO at Rams/Bucs today in Inglewood. Read more