Rapper and battle rap enthusiast Drake dropped an additional $50K on the SMACKs Ultimate Madness 3 (UM3) tournament finals.
205 Saturday, June 12, was the Ultimate Rap Leagues NOME XI event, one of the biggest nights in battle rap culture. Hip-Hop pioneer Fab Five Freddy, Freeway, and the youngest professional battle rapper in history Lil Slap were in the building. While there were several stellar contests, including two classic battles for the record books, the league announced the headlining battles on their next Summer Madness XI event: Murda Mook vs. Reed Dollaz and Tsu Surf vs. John John da Don. The highly anticipated UM3 finals between the Every F**kin Bars duo, Compton rapper Geechi Gotti and Arizonas own Rum Nitty brought a different energy in the room. As Smack made his grand entrance, fans witnessed something that they rarely see, all three owners standing in the front. Immediately afterward, you see the statuesque-redhead-bombshell Nu Nu Nellz appear looking like the cultures real-life version of Jessica Rabbit. Then Drake pops out. He needed no introduction, but Smack broke down the brands history with the Nice for What artist and how their streaming partnership came to be. Me and you have been invested in this for a long time I have been emotionally invested for a long time. DRAKE Drakes commitment to improving the culture was apparent as Smack detailed various conversations they had, all focused on taking battle rap to the next level and how the culture needed to advance with the mainstream sports and entertainment companies. Caffeine was a perfect model. But that news was cute for people interested in Why was Drake there? and if Caffeine owned URL (which they dont). The OVO founder knew that and stepped up with stacks and stacks of money, stating while he committed to paying $100K to the winner, he is now upping the ante and throwing an additional $50K in the mix.