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JBL has announced its newest worldwide ambassador, global sensation Doja Cat, in a creative relationship.

Tech JBL has announced its newest worldwide ambassador, global sensation Doja Cat, in a creative relationship. Prior to the Grammy Awards, the Grammy winner for Best Pop Duo teased her JBL ambassadorship on social media leading into last nights Grammy awards. Her one-of-a-kind custom hand-blown glass handbag, which included a blinged-out JBL Clip 4, shifted the focus from what are you wearing to what are you listening to? Visit streaming.thesource.com for more information Throughout the campaign, special performances and surprising events will give fans front-row seats to uncensored experiences that will leave them wanting more. I love that JBL encourages people to be their genuine selves and is letting me have fun with this partnership. Who says we need to leave the idea of carrying around boomboxes behind in the 80s? Id wear clothes made of speakers if I could, said Doja Cat. Ive always encouraged my fans to follow their passions, and I love that they can see me following mine through my work with JBL. I cant wait for everyone to see all the coolshizzwere doing, including something coming really soon for my biggest fans. Advertisement Doja is the newest celebrity to join JBLs all-star roster of ambassadors, which includes Bebe Rexha, DJ Martin Garrix, and NBA player Giannis Antetokounmpo. Throughout the relationship, there will be a number of JBL x Doja Cat activations, including Doja serving as the face of the brands 2022 Dare To campaign, which will promote JBL goods and encourage people to be their most true selves. Doja superfans will be granted a once-in-a-lifetime opportunity and unprecedented access through unexpected moments building up to the superstars headlining performance at JBL Fests explosive return this September in Las Vegas. Doja Cat is as authentic as it gets. Shes an adept musician and incredible performer with a strong visual presence, which is hard to find, said Ralph Santana, Chief Marketing Officer at HARMAN. She has the unique gift of connecting with fans across a variety of demographics, particularly Gen Z, which makes her the perfect fit for JBL. We are beyond excited to join forces with her to bring together fans from a wide range of backgrounds and encourage everyone to exercise their individuality through personal expression in unexpected ways. About The Author Shawn Grant Senior Editor Shawn Grant is a Chicago native and the Senior Editor of The Source Magazine. He can only be found on Instagram and Twitter at @shawnxgrant. Related Posts Read more