DJ Drama has a gem on his hands with Generation Now and he only sees the label going up from here.
DJ Drama On Generation Now Being The 'Premier Label': 'We're In Contention' Published on:Jun 28, 2022, 3:07 PM by 0 Los Angeles, California DJ Dramastruck gold when he launched Generation Now alongside Don Cannon and Leighton Morrison. The label is home to two of the biggest Hip Hop acts in Lil Uzi Vertand Jack Harlow and a group of up-and-comers looking to make a similar splash with their music. Generation Now recently extended its joint venture partnership with Atlantic Recordsin a lucrative deal, making them one of the hottest labels in the game today. During a recent interview with TMZ Drama was asked his stance on his label being the best imprint with all the recent successes with Uzi, Harlow and the partnership extension. According to the famous mixtape DJ, theyre just getting started. I would say were in contention to be a place where if youre an aspiring artist that wants to be a superstar, youll wanna be at Generation Now, Drama said while walking through an airport. View this post on Instagram A post shared by 2Cool2Blog (@2cool2bl0g) With the label priding itself in empowering artists to be creative without being too hands on, DJ Drama has a place that would look very attractive to new creatives. When asked what advice he has for new artists looking to get on, the 44-year-old kept it very simple. Keep doing your thing, he said. Youre going to wind up on somebodys radar. Theres so many ways of getting your music to people like myself and other execs who are doing their thing, so dont be afraid to reach out, dont be afraid to put your foot forward. You never know what comes next. Variety broke the news that Generation Now extended its partnership with Atlantic Records. Despite the fanfare behind the news, the contracts exact terms were not disclosed. Elsewhere during his conversation with TMZ, DJ Drama addressed the commotion from PETAregarding the horses used in Jack Harlows Churchill Downs video featuring Drake Read more