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St. Louis-bred rapper Chingy was inadvertently caught up in a controversy involving Este Lauder's executive group president John Demsey.

March 1, 2022 The Midwesterner releases a personal video about the controversy. Yesterday, Chingy became a top trending topic on Twitter. The St. Louis-bred rapper went viral on social media after Este Lauder senior executive John Demsey shared a COVID-19 meme on Instagram that referenced the Right Thurr hitmaker . John Demsey posted a fake childrens book cover featuring Sesame Street characters Mr. Snuffleupagus and Big Bird. The fraudulent book was titled My n***a Snuffy done got the rona at a Chingy concert. Following the online backlash, Demsey statedhe was terribly sorry and deeply ashamed. He also claimed he did not read the meme before posting it. However, Este Lauder fired Demsey from his executive group president position. The cosmetic company released a statement that read, in part, This decision is the result of his recent Instagram posts, which do not reflect the values of The Este Lauder Companies, have caused widespread offense, are damaging to our efforts to drive inclusivity both inside and outside our walls, and do not reflect the judgment we expect of our leaders. Read more