Cardi B and Offset's McDonald's Meal Receives Pushback From Restaurant Owners #CardiB

rap-up March 02, 2023 Cardi B 30
Cardi B and Offset's McDonald's Meal Receives Pushback From Restaurant Owners #CardiB

Some McDonald's locations refuse to promote the celebrity meal.

/03.02.2023 Not everyone is loving Cardi B and Offsets McDonalds meal. The superstar couple partnered with the fast-food giant for the latest in its Famous Orders marketing campaign, but their celebrity-branded meal has received backlash from some restaurant owners who say the hip-hop stars dont align with the brands values. According to The Wall Street Journal, a number of McDonalds more than 1,000 franchisees, including some operating in Southeastern and mid-Atlantic states, have declined to promote the Cardi B and Offset meal out of concern about being associated with the artists. A post shared by Rap-Up (@rapup) Several restaurant owners have contacted McDonalds corporate division in recent weeks to argue that the rappers lyrics and lifestyles could hurt the companys family-friendly image. Some even encouraged their fellow franchisees to remove advertising and merchandise associated with the meal from their stores. The Cardi B and Offset meal was released to coincide with Valentines Day and includes a cheeseburger with BBQ sauce and a Coke for Cardi and a Quarter Pounder with cheese and Hi-C Orange Lavaburst for Offset. The couple even appeared together in a commercial that ran during the Super Bowl. McDonalds has pushed back on the criticism, saying that Cardi and Offsets promotion has generated widespread support and excitement from its franchisees. Across our marketing, were focused on putting McDonalds at the center of culture, said McDonalds U.S. Chief Marketing Officer Tariq Hassan, noting that the campaign has brought in significant business. Their meal follows a string of high-profile celebrity-endorsed meals with Travis Scott, Saweetie, BTS, J Balvin, and Mariah Carey. YOU MIGHT ALSO LIKE Read more

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