Beyonces IVY PARK has expanded into Asian markets and fans are hyped. The brand is heading to Japan, Korea, and China with the help of its ambassadors Karr
SOHH.com broke the news of the global brand expansion after three new social media accounts ivypark.cn, ivypark.jp, and ivypark.kr appeared as search results for IVY PARK on Instagram. This was preceded by a teaser post from IVY PARKs U.S. Instagram account of the words IVY PARK morphing into a red heart, getting rabid fans hyped for a Valentines Day special drop. Beyonces mother, Tina, re-posted the news of the upcoming launch. A post shared by IVY PARK (@weareivypark) IVY PARK continues to feed the streets. In December, Beyonc dropped a promo teaserof her newest apparel for Halls Of Ivy featuring guest star appearances by Blue Ivy, Rumi the princess of the Carter family, Ava & Deacon Witherspoon, Reese Witherspoons children, Natalia Bryant Kobe Bryants eldest daughter, along with NBA stars James Harden and Jalen Green. Just a month prior, IVY PARK teamed up with Pelotonfor some new athleisure gear.