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Looking to right the ship, adidas is once again focusing on sports instead of celebrities after failed projections with Ivy Park and Ye drama.

Investors Sue adidas For Not Ending Kanye West Partnership Sooner Interestingly enough, adidas sportswear and equipment sales grew over the last year while their fashion sales took a hit. Seeing the writing on the wall, the three-stripe brand decided to just go all in on the sportswear side of things and leave the celebrity fashion show alone for the time being. After dealing with the Kanye debacle and seeing Beyoncs Ivy Park collections flop to the tune of $200 million,adidas may be cool to the idea of anymore celebrity clothing lines for a minute. A sportswear brand refocusing on the sports world is probably the safest bet for them at this point especially with the backlash that they got for the Kanye West controversy. While theyll be looking to make their mark on basketball, soccer and football, it seems like theyre willing to let the NHL fall by the waistline. More from WSJ: However, Adidas isnt expanding in all sports. The company will end its deal with the National Hockey League in 2024 after seven years as its jersey partner. U.S. online sports retailer Fanatics Inc. is taking over on a 10-year deal. Adidas declined to elaborate on the reasons for its split with the NHL. If Adidas has underperformed in the U.S. in the past, now is the time for the company to perform in the worlds biggest sporting-goods market, said Mr. Campbell. We have to show our credentials in this space, he said. We doubt anyone will be hurting over that decision. No shots. What do yall think of adidas ditching the celebrity game for the sports game? Let us know in the comments section below. RELATED TAGS Read more