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Yo Gotti has built an empire with his Collective Music Group. While generating an underground buzz, it wasn't until the mid-2010s that Gotti and the label infiltrated Hip Hop's mainstream audience.

has built an empire with his Collective Music Group. While generating an underground buzz, it wasnt until the mid-2010s that Gotti and the label infiltrated Hip Hops mainstream audience. The Memphis native revealed in a cover story with Billboard that a pivotal phone call with 50 Centchanged the course of CMG forever. The label was formerly known as Cocaine Muzik Group and 50 advised Gotti that industry executives would have a tough time wrapping their arms around a name like that, which sparked the change to what we know as the Collective Music Group. I was having a conversation with 50 Cent, and he was like, Yo, youre winning, but you cant be Cocaine Muzik Group thats too harsh. Theyre going to be scared of that, Gotti said. thought about it like, Damn, hes right. What else does CMG mean? He put it in my head to start thinking in that direction. View this post on Instagram Read more