21 Savage explained the importance of owning his masters, revealing he makes more money from album sales than he does touring.
21 Savage Makes 'More Money Off Album Sales Than Touring' Thanks To Owning His Masters Published on:Aug 31, 2021, 3:50 AM by 0 Atlanta, GA JAY-Z Yo Gottiand Russarent the only rappers who own their masters. 21 Savageis also part of that elite club of shrewd MCs and as a result hes making bank from his music. During a recent appearance on Gillie Da King and Wallos Million Dollaz Worth Of Game podcast, the Slaughter Gang rapper explained the importance of his owning his masters, revealing he earns more money from album sales than he does from touring an anomaly in todays streaming era. For the uninitiated, an artist owning their own masters means they control where their music is licensed (in TV, film and advertisements, for example) and, as a result, reap the financial rewards. Typically, record labels seek to negotiate ownership of an artists masters. I had a platinum album before I signed my deal, 21 said at the 28:50-minute mark. I own my masters right now. Every song youve ever I heard me on, I own it. I got a 70/30 split with my label; I get 70, they get 30. I make more money off my album sales than I do off touring. A lot of rappers, most of their money comes from touring. A post shared by DJ Akademiks (@akademiks) 21 Savage went onto explain how studying other rappers made him aware of the pitfalls of the music business and helped him navigate the industry smartly. We learned from all the OGs who fucked up, who aint do it the right way, he said. It was just seeing shit, watching interviews, watching n-ggas speak on how they cant get their music in this movie because somebody else on it. I done been around other rappers and we was at the same spot at the same time and they jumped the gun and went and signed a deal for $200,000, because they didnt have enough leverage. I waited til I had enough leverage to go in there and say, Ay, I want this much money for this album, Im giving yall this much and Im keeping all this.' I own 100% of my masters Saint Laurent Don (@21savage) January 5, 2019 When asked by Gillie Da King if hell ever sell his masters, 21 replied, I dont know. I feel like thats some shit you pass down for generations type shit. But then again, if a muthafucka come and say, Ay Savage, I got a billion for your masters, that muthafuckas gone.